Course Duration: 5 Days (Full-Day Workshop)

Interactive, hands-on, and practical.

Tools: Advanced Excel | PowerBI | Tableau 

Program Overview:

In a competitive market, data-driven marketing decisions are crucial for driving growth, customer engagement, and ROI. This 5-day training empowers marketing professionals to track key performance metrics, leverage predictive analytics, and design dashboards that provide real-time insights. Participants will learn to translate marketing data into actionable strategies, optimize campaigns, and forecast customer behavior.

1. What you will learn 

i. Marketing Metrics

>> Master core marketing KPIs and performance metrics (ROI, CAC, LTV, Conversion Rate, Engagement Metrics)

>> Conduct detailed trend, campaign, and customer behavior analysis

>> Apply metrics for strategic marketing decision-making

ii. Predictive Analytics

>> Build forecasting and predictive models for campaigns, sales, and customer behavior

>> Use Excel, Power BI, and Tableau to develop actionable insights

>> Optimize marketing spend and campaigns using predictive insights

iii. Dashboards & Visualization

>> Design interactive dashboards in Advanced Excel, Power BI, and Tableau 

>> Present marketing insights effectively to executives

>> Integrate multiple data sources for real-time marketing performance tracking

2. Target Audience

>> Marketing Managers & Officers

>> Digital Marketing Analysts

>> CRM & Customer Insights Teams

>> Brand & Campaign Managers

>> Marketing Strategy & Planning Teams

3. Methodology

>> 70% hands-on exercises

>> Real marketing datasets & case studies

>> Step-by-step guided exercises in Excel, Power BI, Tableau

>> Group project and presentation